Marketing Tips for Makers Who’d Rather Just Be Making
Because selling your work shouldn’t feel like selling your soul.
If you're anything like me, you'd rather be cutting, crafting, designing, or building than talking about it online. You're not trying to become a social media influencer — you just want people to find your work and buy it so you can keep creating.
The good news? You don’t need to be loud, salesy, or “perfect on Instagram” to market your creative business.
Here are some simple, no-fluff strategies that work — even for makers who’d rather just be making.
1. Show the Process, Not Just the Product
People love to see how things are made. Don’t overthink it — just snap a photo or short video of what’s on your workbench, a piece mid-cut, or you sketching an idea.
Post ideas:
“Cutting this custom sign today — can’t wait to see it finished.”
“Here’s how I prep a sheet for CNC plasma cutting.”
“This design started on paper and is now ready to ship!”
✨ Why it works: It builds connection. Buyers love stories, not just stuff.
2. Batch Your Content Once a Week
Instead of trying to post every day, set aside 1 hour per week to take 5–10 photos/videos and write simple captions. Use a tool like Canva or even your phone's album folders to organize them.
You can post 3–4 times a week without thinking about it every day.
3. Use Your Packaging as a Marketing Tool
Slip a branded thank-you card, care instructions, or a flyer into your packages with a discount for their next order or a link to follow you on social.
Example:
“Thanks for your order! Follow us on IG @alstondesignco for behind-the-scenes & custom options.”
Bonus: Encourage happy customers to tag you when they post your work.
4. Reuse What You Already Say to Customers
Ever type out the same info in messages or emails? Turn that into content.
“Here’s how to order a custom metal sign.”
“Our current lead time is 7–10 business days.”
“Wondering what size sign to get? Read this!”
✨ Why it works: You’re answering real questions before people ask them — which builds trust and saves you time.
5. Focus on One Platform You Can Actually Keep Up With
You don’t have to be on TikTok, Instagram, Facebook, Pinterest, YouTube, AND email. Start with one or two and post consistently.
If you already use Instagram, connect it to Facebook so you can post to both without extra effort. Or if you’re visual, start with Pinterest (great for Etsy/digital products).
6. Create a Monthly Offer or Highlight
Give people a reason to keep checking in — even if it’s just one featured item, seasonal product, or limited-time offer.
Examples:
“Sign of the Month” spotlight
“Limited-run fall metal decor – now taking orders!”
“Now booking grading jobs for August — get on the list!”
7. Tools I Recommend for Makers Who Hate Marketing:
(Amazon affiliate links if you’d like to include)
Ring light or clip-on phone holder for hands-free videos: [Link]
Canva Pro for simple graphic templates: [Link]
Label printer for easy, branded shipping: [Link]
Whiteboard or chalkboard sign for quick product photos: [Link]
Final Thoughts
Marketing doesn’t have to feel like a second job. You’re already doing the hard part — making the work. All you need is a simple system that lets people see it.
Tell your story. Share your process. Show up consistently. And let your work speak for itself.